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Interactive Tools

Definition

An interactive tool is a way to increase engagement with a target audience by getting them to click, tap, type, or take some other action. For example, a customizable pricing tool on a platform’s pricing page can help a customer make a decision.

Useful interactive tools that enable user interaction and feedback creates an exceptional, personalized experience. That effect can drive sales, increase customer satisfaction and brand loyalty.

How do I create an interactive content?

The best tools to create interactive content include:

  • SnapApp
  • Qzzr
  • Guides
  • MapMe
  • Apester
  • Ion Interactive
  • Playbuzz

What makes a product interactive?

An interactive product page includes:

  • 360-degree views of the product
  • Product photos (either IRL, UGC, or mockups)
  • Product demo
  • A clear CTA

How can you create a unique experience for each customer?

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