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Overview B2B Integrations Solutions and Capabilities Resources

B2B

Drive relationships forward to grow your business

Build and maintain 1:1 relationships at scale no matter how big you grow with the power of automation. Keep existing customers happy, nurture new relationships, and grow your business with the power of a connected CRM backed by customer experience automation.

Integrate with your favorite Apps

Customer Experience Automation

Grow your business with ActiveCampaign

Relationships are important in the B2B world. We're in the B2B business too - we get it. We help B2B businesses drive growth through ActiveCampaign’s automation platform that lets you connect with your customers, at the right time in their buying cycle, with outreach personalized just for them.

Reach and engage customers across the customer lifecycle

Ensure sales is in lock-step with marketing and customer service to deliver the best experience for customers across their entire journey with your business.

  • Find the right targets and grow your audience
  • Capture customer’s attention with messages that match their preferences

Seamlessly connect to your customers across all channels

Deliver a consistent and connected experience across email, text, messaging, chat, and social.

Save time while driving growth

Automate your sales process to allow sales to focus energy on the deals most important to their pipeline. Get access to a library of:

Connect to your favorite apps

Integrate with your favorite apps to build the most flexible and connected stack to grow your business.

Dramatically increase the growth of your business by pairing Salesforce with the world's leading customer experience solution.

Unleash new growth opportunities for your business by connecting Microsoft Dynamics 365 with ActiveCampaign.

Automate data collection and eliminate manual tasks with Google Sheets integration.

Capture new leads and engage with customers by connecting your Facebook with ActiveCampaign.

With over 870+ apps, you can connect with the tools that that fit your business.

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Built for the way you do business now and here to support you as you grow in the future

Email Marketing

Use targeted, triggered emails to create automated timely follow up, promote new offers, stay engaged and connected to your customers.

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CRM & Sales Automation

Track leads, manage customer health, keep consistent client data records, and ensure your sales and success teams are on the same page.

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Marketing Automation

Automatically target the right prospects or customers and manage the marketing no one else has time for.

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Service & Support

Connect email, live chat, and text interactions so all teams are aware of support issues, upsell opportunities, and more.

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#1 Automation Platform

Customer Experience Automation across all areas of your business

CXA for Sales

Sales automation to keep your team on the same page so nothing slips through the cracks.

CXA for Marketing

Deliver connected experiences across channels.

CXA for Service

Anticipate customer needs and improve every interaction.

McCrindle

Active Campaign allows us to see the big picture where all of our customers are on their journey as well as seeing the granular details of how they are interacting with our marketing content.

Luke Davies

Marketing Executive, McCrindle

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Iconosquare

By switching to ActiveCampaign, our developers are able to devote 100% of their time to the Iconosquare App, and our Sales and Marketing teams are better aligned and more productive.

Jonas Couffignal

Head of Growth, Iconosquare

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Beefy Marketing

ActiveCampaign had the best automation features that I had seen, and it was highly intuitive… A real perfect mix of human and technology.

Andrew Brockenbush

Founder/CEO, Beefy Marketing

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Thinkific

Thinkific needed a personalized marketing and automation strategy to make sure each type of instructor gets the information they need. And for that, they use ActiveCampaign.

Statement

Thinkific

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Try it now, for free

No credit card required. Instant set-up.

get the critical capabilities for growth

Everything you need to create unique and scalable customer experiences.

Account based marketing capabilities at scale

Segement against any characteristic to deliver hyper-personalized communications based on their unique needs and preferences.

Increase lead quality for every rep

With lead scoring and win probability connected to CRM, reps can prioritize their daily outreach focusing on the contacts more likely to buy.

Make support teams more effective

Use chat and chatbots directly on your website to speak to customers in real-time with live or automated messages all while linking back to contact records for a seamless conversation.

Drive engagement on your website

Use web personalization to show each site visitor content that is right for them and drive more interest and better conversion rates off the bat.

Capture customer requests

Collect customer information to facilitate easy scheduling for meetings, demos, and consultations using customizable forms.

Manage sales pipeline

Create customizable pipelines to manage leads, trigger follow-up tasks, and nurture ongoing relationships with customers.

Show up like a pro

Access to a library of professionally designed templates for landing pages, emails to create a consistent and professional brand experience.

Tailor prospect conversations

Track prospect preferences based on their behaviors on your website, then use that information to personalize rep follow-up conversations.

Find the right plan for your B2B business

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OUR industries in action

See different industry applications for ActiveCampaign

Explore what is possible

ActiveCampaign gives you the tools you need to be successful today and in the future

b2b Recipes

Create Deal From a Form


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b2b Recipes

Quote Request Notification Workflow

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b2b Recipes

Free Trial Email Series


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Growth blog

Selling B2B Just Got Easier with ActiveCampaign

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Growth blog

7 Steps to Create Your Best Automated Follow-up Sequence

See how

Growth blog

Optimize Your CRM with These 9 Best Practices

See best practices

FREE TOOLS

Email Sequence Templates: (Welcome, Onboarding, Re-engagement, etc.)

Use the templates

FREE TOOLS

Call Templates: Intro Call Agenda, Proposal Call Agenda, Project Review

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FREE TOOLS

Lead Nurturing 
Email Templates


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ActiveCampaign

How our marketing and sales teams use ActiveCampaign to drive impactful B2B leads

At ActiveCampaign, we use our platform in all areas of the business including - Marketing to drive awareness and nurture leads, Sales to prioritize conversations, and Success and Support to track and measure customer growth.

Learn how we drive impactful B2B leads

ActiveCampaign

How our sales team uses ActiveCampaign to keep leads engaged

At ActiveCampaign, we know that nurturing and educating our leads is vital to keep our customers engaged through the entire sales process and our platform helps us do that with ease.

Learn how we nurture & educate leads

ActiveCampaign

The secret behind ActiveCampaign’s growth

At ActiveCampaign, we use our own platform to support the entire customer lifecycle and it has paid off as we’ve continued to grow and scale using CXA.

Learn how we use our CXA

ActiveCampaign

How our design team uses ActiveCampaign to onboard new hires

At ActiveCampaign, we pride ourselves on offering the best support for users across our platform. That offer also extends to our own internal teams while we use the platform.

Learn how we onboard

ActiveCampaign

How ActiveCampaign uses our own CRM and Automations to close more deals

At ActiveCampaign, we pride ourselves on our deep understanding of each prospective customer that comes through our doors, or rather, our website.

Learn how we convert & close

ActiveCampaign

How ActiveCampaign uses our own platform to educate customers and offer continual support

At ActiveCampaign, we take pride in how much we love our customers. In fact, we’re a bit obsessed with their success, because we’d be nowhere without our 150,000+ customers around the world.

How we support and grow our customers

See how it works for your sales team

Try it free. No credit card required. Instant set-up.