Click-Through Rate (CTR)

Click-Through Rate (CTR) is a ratio that compares how many people click a specific link to the number of total users that view a webpage or email. It’s used as a metric to measure the success of a marketing campaign.

A high click-through rate indicates that people who saw the call to action found it compelling enough to click. The average click-through rate of a marketing campaign depends on the channel of the campaign.

What is a good click through rate?

According to Google AdWords, the average CTR is 1.91% for search and 0.35% for display advertising. Like most averages, these numbers can be deceiving. A good CTR for most ads is 4-5% within search and 1% CTR for display networkds.

Why is click through rate important?

A high click-through rate indicates that people who saw the call to action found it compelling enough to click. The average click-through rate of a marketing campaign depends on the channel of the campaign. This helps marketers understand their customers, telling them what works (and what doesn't).

What is the difference between clicks and clickthrough rate?

Clicks are the total number of times users have clicked something (1,000 clicks) and click-through rate is the number of clicks divided by the total numebr of times something was viewed (1,000 clicks / 10,0000 impressions = 10% CTR).