Back to GlossaryAutoresponder
Definition
An autoresponder is a message that is automatically sent after someone subscribes to an email list.
Different from a broadcast email, an autoresponder is typically a single message, but modern email marketing platforms can create more advanced autoresponders that send multiple triggered messages.
What is an autoresponder and how does it work?
Although the term ""email autoresponder"" most often refers to an email sent after someone subscribes to an email list, it is possible to trigger an autoresponder based on other user actions. Most autoresponders are email autoresponders, but it is also possible to send text messages via some email service providers.
How do you use an autoresponder?
Email autoresponder campaigns are triggered by customer actions. When a contact
- Submits a form
- Registers for an event
- Signs up for your newsletter
ActiveCampaign will send them an email thanking them or confirming their action.
Which autoresponder is the best?
According to Venture Harbor, "Once an underdog, ActiveCampaign is now one of the most popular email marketing tools with over 130,000 small businesses customers."
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