SEM (Search Engine Marketing)
Definition
Search engine marketing (SEM) is any digital marketing effort that increases your website’s visibility in search results. While SEM usually refers to paid search ads, it can also include:
- Search engine optimization (SEO)
- Keyword analysis
- Local listings and geo-targeted ads
- Pay-per-click (PPC) search ads
Ready to get started?
Try it free. No credit card required. Instant set-up.