Email Open Rate

Email open rate is the percentage of people who received an email and opened it.

Open rates vary widely, and depend on a range of factors. Some factors that affect email open rates include:

• The industry of the email sender
• From name
• Subject line
• Time of day
• Day of the week

Despite the variation in open rates, a good open rate is typically in the 20-40% range.

The email open rate is calculated by dividing the number of emails opened by the total number of email messages sent (excluding bounced emails).