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Buyer Persona

Definition

A buyer persona is a detailed profile of your target customer created from real customer data and market research.

What is the purpose of creating a buyer persona?

Personas will help you understand and empathize with a day in the life of a customer in order to better acquire and serve them. They will also help to determine how to priotitize your time, guide future product development, and create alignment across your organization.

How do you develop a persona?

A buyer persona is composed of customer demographics alongside information about customer behavior, goals, challenges, and how they make decisions.

What are buyer persona examples?

Marketing campaigns are successful when you know your audience. Buyer personas (including the 3 linked below) can help you better understand the audience you serve (or what to serve).

Click here to get this free buyer persona template (plus 3 examples).

Related Terms

Buyer's Journey

The buyer’s journey is the steps that a buyer goes through before they eventually make a purchase. The buyer's journey includes the process of...

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Customer Lifetime Value

Customer lifetime value (CLV, or LTV for life-time value), is the predicted amount of revenue an average customer will generate for your...

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Customer Experience Automation (CXA)

Customer Experience Automation accelerates business growth with automated 1:1 communications that connect across all channels and through the...

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Lifecycle Marketing

Lifecycle marketing is the process of guiding potential customers through stages in the customer journey.

Lifecycle marketing is meant...

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