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Earned Media

Definition

Earned media is any media created about your business that was not paid for or created by you, and is hosted by a third party. Earned media's nickname is ""publicity"" or “free media.” Since you don’t create the content that produces earned media publicity, you do not own it.

Your brand earns media when people start talking about you (usually in a good way). According to Nielsen, earned media is the most trusted form of advertising available.

How do you get earned media?

Your brand earns media when people start talking about you (usually in a good way). According to Nielsen, earned media is the most trusted form of advertising available.

What is earned media vs paid media?

Mentions are earned, or given by others voluntarily. On the other hand, paid media is when money is exchanged for the mention, such as sponsorships or advertising.

What are examples of earned media?

Some examples of earned media are:

  • Reviews and testimonials from customers
  • Recommendations by word of mouth
  • Social media shares, retweets, or stitches
  • Your business or product being written about in a blog post
  • being mentioned in magazines and newspaper articles
  • Social media mentions

Related Terms

Owned Media

Owned media includes any marketing channel completely under your company’s control. Owned media can include branded websites, blogs, email...

Read more 

Paid Media

Paid media is marketing that you pay for. Paid media includes TV ads, print advertising, sponsorships, and other types of media.

In...

Read more 

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