Campaign

In marketing, a campaign describes a series of marketing tactics designed to achieve an overall goal. A marketing campaign can run through a variety of channels, including television, radio, online advertisements, public relations, public demonstrations (or ""stunts""), or print. A campaign is typically organized around a small number of ideas or a core marketing message.

What is a campaign in digital marketing?

In online marketing, individual email marketing messages are sometimes referred to as campaigns.

What is the point of a marketing campaign? What makes a good marketing campaign?

The point of a marketing camapign is to increase sales of a product or service. The most successful marketing campaigns use a wide variety of tools, but start with extensive research and planning plus a deep understanding of their customer.

What is in a marketing campaign?

Marketing campaigns typically include multiple channels to reach customers. These include: television, print, and radio, as well as online platforms such as email marketing, SEO, and social media.