Drip Campaigns

A drip campaign is a series of marketing emails sent out on an automated schedule. Drip campaigns are meant to nurture leads through a triggered marketing or sales funnel.

How does a drip campaign work?

Drip campaigns, explained simply, are a series of emails sent out on a specific timeline. They could include email automation, autoresponders, lifecycle emails and sales emails. Emails are created in advance and then sent with marketing automation.

How many emails can be in a drip campaign?

The answer can vary widely between industries and customer personas. Most drip campaigns average between 3 and 15 emails. These emails are sent daily or spaced 3, 5, 7, or 14 days apart with the intent to nurture a contact relationship, helping them to learn the value of your business.

How do I make a drip campaign?

6 steps to an authentic email drip campaign:

• Decide on a goal
• Focus on email content
• Move the contact toward making a decision
• Time the frequency of emails to match your ideal customer
• Segment campaigns based on email campaign interaction
• Measure and adjust your drip campaign