Back to GlossaryContent Advertising
Definition
Content advertising is the creation of high-quality content for paid advertising channels – including pay-per click (or PPC), paid social, and advertisements. Content advertising is not the same as content marketing, which focuses on organic growth.
What are content ads?
Often content is produced to be consumed in organic channels (search and social), but content ads are when content is bring producted to be promoted via paid distrubtion.
What is content marketing and advertising?
Content marketing generally refers to giving something valuable to your audience in exchange for their attention or contact information. They choose to be in your audience, but by contrast advertising aims at renting an audience with the intention of converting them into customers.
What is a content ad campaign?
Unlike most content marketing, content advertising takes a paid approach to brand awareness. Content advertising takes advantage of highly targeted audience segmentation to be most effective.
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