Custom Objects
Unified & actionable data to grow your business
Custom objects give you a complete view of every customer and their touchpoints by unifying data from the apps you use the most.
Create powerful workflows from that data and automate new, 1:1 customer experiences that make your business stand out — and accelerate your growth.
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Take action on what really matters to your customers and your business
Flexible
Using flexible data from the
tools you already use you can
develop powerful workflows
to run your business.
Clear
Understand every relationship
with your customers in the
moment — without losing any
historical context.
Actionable
Use in automations, create
specific segments of
customers, and deliver more
1:1 communications.
Dynamic
Surpass customer
expectations by using new
actionable data to create
experiences that drive growth.
Explore what is possible
Automate dynamic customer experiences
Understand your complete customer relationships
Go beyond marketing and sales data to create meaningful workflows that help all teams build a deep customer understanding.
Advantage
With a complete record of how every customer has engaged with your business, you can automate the most relevant experience possible.
See comprehensive account data from a single view
Have all relevant account information at your fingertips and ready for action.
Advantage
When everything you need is visible and actionable from the account view, your team can rally fast and win together.
Get actionable insights from all your open deals
Ensure all teams have the context they need to push open deals forward.
Advantage
Use unique customer actions you define to keep open deals moving through your pipeline.
Use custom objects with your favorite integrations...
...or build your own integrations that leverage custom objects
Self-hosted Integrations
Build and host your own ActiveCampaign integration using our custom objects API.
App Studio
Develop an app and natively connect to ActiveCampaign directly within our platform.