Higher Education Email Marketing and Marketing Automation
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Score candidates to find the best fit
How do you know which prospective students are the best fit? See how candidates engage with your school’s marketing. Then combine that data with test scores, GPA, and other factors to find students who will be the best fit.
Identify student interests
What will make coming to your school an easy decision? When you identify student interests, you can follow up to highlight the academics and extracurricular activities that will help them make their decisions.
Send beautiful email updates
Showcase your classes, campus, and extracurriculars. Send beautiful emails that help prospective students picture what it’s like to attend your school.
Stay in touch with alumni
Alumni relations is easy when you can see who’s interested. Track past donations, notify your team when it’s time to follow up, and use location targeting to announce local alumni gatherings.
Welcome students at orientation
The beginning of school can be overwhelming. When you can use automation to deliver exactly the information that answers student’s questions, it makes the first few days of school a breeze.
See how it works for your school
Try it free. No credit card required. Instant set-up.
Connect ActiveCampaign to the tools you already use
You should be able to use any tool you like. That’s why ActiveCampaign integrates with 870+ apps, including Office 365, Gmail, and, Zapier.
The tools you need to manage cross-departmental processes
Enrollment. Orientation. Alumni relations. There’s a lot to do—so let ActiveCampaign automation features handle the tedious part.
Marketing automation
Automate orientation and follow up with your students using triggered emails.
Email marketing
Send beautiful emails to pass along information and make announcements.
CRM
Track enrollment processes, manage alumni donations, and keep all departments on the same page.
Site tracking
See exactly what people do on your website, then follow up with targeted emails.
Facebook Custom Audiences
Target students on Facebook based on the information you have in ActiveCampaign.
Segmentation
Group students by location, interest, lead score, GPA, test scores, or any other criteria you can think of.
Advanced reporting
See which offers and campaigns get the best results. Use reports to find new ways to grow.
Custom forms
Capture student information with customizable forms—and then follow up based on their interests.
Geotargeting
Target students and alumni based on their geographic location.
See how it works for your school
Try it free. No credit card required. Instant set-up.