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Companies use Octoboard to display their key business metrics on-screen to set new goals and focus teams on performance and company objectives. Brands and marketing agencies send Octoboard reports to clients and key stakeholders.
ActiveCampaign clients use Octoboard to combine email marketing metrics with data from other business areas. ActiveCampaign data is displayed alongside sales, marketing, finance in operations dashboards to give businesses an all-in-one view of their business. Companies add ActiveCampaign data to Octoboard to find dependencies between email marketing campaigns, website traffic, sales funnels and align email marketing activity with overall company goals.
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